Ace the Alberta General Insurance Level 1 Exam 2025 – Insure Your Success Today!

Question: 1 / 400

What is cross selling?

Selling additional products to non-customers

Selling products only through online channels

Selling insurance policies to existing clients' family or for other risks

Cross-selling refers to the act of selling additional or complementary products or services to a customer who has already made a purchase. Option A, selling additional products to non-customers, is incorrect because cross-selling specifically refers to selling to existing customers. Option B, selling products only through online channels, is incorrect because cross-selling can occur through various channels, not just online. Option D, selling the same product to the same customer multiple times, is incorrect because that is called repeat selling, not cross-selling. Option C is the correct answer because it accurately describes cross-selling as selling related products to existing clients, or in some cases, their family members or for other risks. This strategy is meant to increase the customer's total spending and overall satisfaction.

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Selling the same product to the same customer multiple times

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