Ace the Alberta General Insurance Level 1 Exam 2026 – Insure Your Success Today!

The primary role of an insurance broker is to act as an intermediary between clients and insurance companies. Brokers work on behalf of their clients to assess the clients' insurance needs, obtain quotes from various insurers, and provide advice on the best coverage options available. This relationship allows brokers to serve as advocates for their clients, ensuring that they receive optimal policy terms and pricing.

In contrast to selling insurance exclusively for one company, which would limit the options available to clients, brokers provide access to a wide range of insurance products from various providers. This broad access enables them to tailor solutions to meet the specific needs of their clients.

Furthermore, while evaluating risks is a crucial part of the insurance industry, this task is typically conducted by underwriters working for the insurance companies rather than brokers. Lastly, while brokers may possess knowledge about legal aspects of insurance, providing legal advice in insurance disputes is outside their primary function and is generally something that licensed attorneys would handle.